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Start Over Graduate Program Media Studies Committee Member Francis Erin Dardis

1. THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS

open_access
Open Access
Author:
Johnson, Curtis J.T.
Title:
THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS
Graduate Program:
Media Studies
Keywords:
attitude toward the model
atttitude toward the ad
racial identification
racial identity
masculinity
advertising
perceived masculinity
self-identification
self-image congruity
purchase intention
File:
Download Curtis_Johnson_Thesis_December_2008.pdf
Committee Members:
Francis Erin Dardis, Thesis Advisor/Co-Advisor
Francis Erin Dardis, Thesis Advisor/Co-Advisor

3. Celebrity Endorsements and a New Kind of Product Placement

open_access
Open Access
Author:
Asmara, Michelle Rose
Title:
Celebrity Endorsements and a New Kind of Product Placement
Graduate Program:
Media Studies
Keywords:
celebrity endorsement
product placement
source characteristics
source credibility
meaning transfer
likability
brand integration
File:
Download ASMARA_Michelle_MA_Thesis
Committee Members:
Francis Erin Dardis, Thesis Advisor/Co-Advisor
Michael Grant Schmierbach, Thesis Advisor/Co-Advisor
Lee Ahern, Thesis Advisor/Co-Advisor

4. Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer

open_access
Open Access
Author:
Ruiz, Jessica
Title:
Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer
Graduate Program:
Media Studies
Keywords:
psychological distance
social distance
temporal distance
persuasion
construal level theory
advertising
File:
Download Ruiz_-_Thesis.pdf
Committee Members:
Fuyuan Shen, Thesis Advisor/Co-Advisor
Lee Ahern, Thesis Advisor/Co-Advisor
Francis Erin Dardis, Thesis Advisor/Co-Advisor