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Author:

Asmara, Michelle Rose

Title:

Celebrity Endorsements and a New Kind of Product Placement

Graduate Program:

Media Studies

Keywords:

celebrity endorsement
product placement
source characteristics
source credibility
meaning transfer
likability
brand integration

File:

Download ASMARA_Michelle_MA_Thesis

Committee Members:

Francis Erin Dardis, Thesis Advisor/Co-Advisor
Michael Grant Schmierbach, Thesis Advisor/Co-Advisor
Lee Ahern, Thesis Advisor/Co-Advisor

Author:

Ruiz, Jessica

Title:

Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer

Graduate Program:

Media Studies

Keywords:

psychological distance
social distance
temporal distance
persuasion
construal level theory
advertising

File:

Download Ruiz_-_Thesis.pdf

Committee Members:

Fuyuan Shen, Thesis Advisor/Co-Advisor
Lee Ahern, Thesis Advisor/Co-Advisor
Francis Erin Dardis, Thesis Advisor/Co-Advisor

Author:

Ott, Holly K

Title:

Defining Publics Through Csr Communication: Testing an Integrated Theoretical Model for Examining the Impact of Companies’ Environmental Responsibility Messaging Strategies on Attitudes and Behavioral Intentions

Graduate Program:

Mass Communications

Keywords:

corporate social responsibility communication
environmental responsibility
situational theory of publics
public relations

File:

Download Dissertation_Ott_FINAL.pdf

Committee Members:

Denise Sevick Bortree, Dissertation Advisor/Co-Advisor
Denise Sevick Bortree, Committee Chair/Co-Chair
Lee Ahern, Committee Member
Francis Erin Dardis, Committee Member
Kurt David Johnson, Committee Member