1. Three Essays on the Health-Related Product Attributes and Consumer Purchasing Behavior: An Application to Ready-to-Eat Breakfast Cereal Market Open Access Author: Li, Jing Title: Three Essays on the Health-Related Product Attributes and Consumer Purchasing Behavior: An Application to Ready-to-Eat Breakfast Cereal Market Graduate Program: Agricultural, Environmental and Regional Economics Keywords: Consumer DemandHealthy Product AttributesDistance Metric MethodConsumer WelfareProducer SurplusPreference for Variety File: Download Dissertation_JingLi_Final.pdf Committee Members: Edward C. Jaenicke, Dissertation Advisor/Co-AdvisorEdward C. Jaenicke, Committee Chair/Co-ChairSpiro E. Stefanou, Committee MemberStephan J. Goetz, Committee MemberJoris Pinkse, Outside MemberAlessandro Bonanno, Special Member