1. MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING Open Access Author: Zhang, Lu Title: MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: Search EngineBrand relationshipBrand knowledgePerformance perception File: Download thesis-lu_final.pdf Committee Members: Anna S Mattila, Thesis Advisor/Co-AdvisorBernard James Jansen, Thesis Advisor/Co-Advisor
2. Decipher the menu: The impact of language barriers on decision-making Open Access Author: Zhang, Lu Title: Decipher the menu: The impact of language barriers on decision-making Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: Language barrierpreference fluencypowerand choice File: Download 1-Dissertation_Lu_final_version.pdf Committee Members: Anna S Mattila, Dissertation Advisor/Co-AdvisorDavid Allen Cranage, Committee MemberHubert Van Hoof, Committee MemberMargaret Grace Meloy, Committee MemberYu Zhang, Committee Member
