eTD Explore

Start Over Year 2009 Committee Member Anna S Mattila Author Last Name Zhang

1. MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING

open_access

Open Access

Author:: Zhang, Lu
Title:: MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING
Graduate Program:: Hotel, Restaurant, and Institutional Management
Keywords:: Search Engine
Brand relationship
Brand knowledge
Performance perception
File:: Download thesis-lu_final.pdf
Committee Members:: Anna S Mattila, Thesis Advisor/Co-Advisor
Bernard James Jansen, Thesis Advisor/Co-Advisor