1. The role of internal and external reference prices in the lodging industry Open Access Author: Choi, Choongbeom Title: The role of internal and external reference prices in the lodging industry Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: reference priceprice evaluationlodging industry File: Download Dissertation-FINAL.pdf Committee Members: Anna S Mattila, Dissertation Advisor/Co-AdvisorAnna S Mattila, Committee Chair/Co-ChairDavid Allen Cranage, Committee MemberSeoki Lee, Committee MemberLisa Elizabeth Bolton, Committee Member
