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Start Over Year 2017 Committee Member Margaret Meloy Keyword flaw sensitivity Access Level open_access

Open Access

Author:: Cheng, Andong
Title:: The Picky Consumer
Graduate Program:: Management - Business Adminstration
Keywords:: picky
selectivity
flaw sensitivity
precise preferences
consideration set
attribute importance
File:: Download 2017-4-13_Andong_Cheng_Dissertation_mm.pdf
Committee Members:: Margaret Meloy, Dissertation Advisor/Co-Advisor
Margaret Meloy, Committee Chair/Co-Chair
Hans Baumgartner, Committee Member
Eunice Kim, Committee Member
Jason Morton, Outside Member

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