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Start Over Committee Member David Allen Cranage Keyword Hedonic Consumption Author Last Name Liu Access Level open_access

Open Access

Author:: Liu, Qing
Title:: Advertising painful yet pleasurable experiences: The interaction of hedonic frame and regulatory focus
Graduate Program:: Hotel, Restaurant, and Institutional Management
Keywords:: Hospitality Management
Marketing
Advertising
Consumer Behavior
Regulatory Focus
Hedonic Consumption
File:: Download Liu_Dissertation.pdf
Committee Members:: Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
David Allen Cranage, Committee Member
Lisa Elizabeth Bolton, Committee Member

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