1. MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING Open Access Author: Zhang, Lu Title: MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: Search EngineBrand relationshipBrand knowledgePerformance perception File: Download thesis-lu_final.pdf Committee Members: Anna S Mattila, Thesis Advisor/Co-AdvisorBernard James Jansen, Thesis Advisor/Co-Advisor
2. Brands all a Twitter: The influences of Twitter on brands and consumers Open Access Author: Zhang, Mimi Title: Brands all a Twitter: The influences of Twitter on brands and consumers Graduate Program: Information Sciences and Technology Keywords: online word-of-mouthtweet analysissocial mediaTwitter File: Download MimiZhangDissertationFile.pdf Committee Members: Bernard James Jansen, Dissertation Advisor/Co-AdvisorBernard James Jansen, Committee Chair/Co-ChairLynette Marie Yarger, Committee MemberShawn Clark, Committee MemberJames Landis Rosenberger, Committee MemberAbdur Chowdhury, Committee Member
3. An Analysis of Factors Predicting Click Through Rate During Web Searching Using Neural Networks Open Access Author: Zhang, Ying Title: An Analysis of Factors Predicting Click Through Rate During Web Searching Using Neural Networks Graduate Program: Industrial Engineering Keywords: RBFNMLPNtransactional logneural networksearch engine File: Download zhang_thesis_copy_edit_final_version-1.pdf Committee Members: Bernard James Jansen, Thesis Advisor/Co-AdvisorEnrique Del Castillo, Thesis Advisor/Co-Advisor
