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Start Over Committee Member Anthony Olorunnisola Author Last Name Cho Access Level restricted_to_institution

1. The Role of Ad Customization, Ad Personalization and Privacy Customization in Reducing Reactance to Ads from Smart Speakers

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Author:
Cho, Eugene
Title:
The Role of Ad Customization, Ad Personalization and Privacy Customization in Reducing Reactance to Ads from Smart Speakers
Graduate Program:
Mass Communications (PHD)
Keywords:
advertisement; ad attitudes
ad intrusiveness; reactance
customization; personalization; power usage; privacy concern; smart speaker(s)
voice assistant(s)
voice deletion
voice profiling
voice recognition.
File:
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Committee Members:
Michael Schmierbach, Major Field Member
Saeed Abdullah, Outside Unit & Field Member
Frank Dardis, Major Field Member
S. Shyam Sundar, Chair & Dissertation Advisor
Anthony Olorunnisola, Program Head/Chair