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Start Over Graduate Program Mass Communications Committee Member Mary Beth Rosson Author Last Name Marathe

1. THE ‘ME’ REVOLUTION IN MEDIATED COMMUNICATION: INVESTIGATING THE PSYCHOLOGY OF COSMETIC AND FUNCTIONAL CUSTOMIZATION

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Open Access
Author:
Marathe, Sampada Sameer
Title:
THE ‘ME’ REVOLUTION IN MEDIATED COMMUNICATION: INVESTIGATING THE PSYCHOLOGY OF COSMETIC AND FUNCTIONAL CUSTOMIZATION
Graduate Program:
Mass Communications
Keywords:
Cosmetic customization
Functional customization
Sense of control
Sense of identity
Intrinsic motivation
Customization
Attitude toward portal
Behavioral intention
User experience
File:
Download Sampada_Marathe_Dissertation_Mass_Comm_2010.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Fuyuan Shen, Committee Member
Mary Beth Rosson, Committee Member