1. Celebrity Endorsements and a New Kind of Product Placement Open Access Author: Asmara, Michelle Rose Title: Celebrity Endorsements and a New Kind of Product Placement Graduate Program: Media Studies Keywords: celebrity endorsementproduct placementsource characteristicssource credibilitymeaning transferlikabilitybrand integration File: Download ASMARA_Michelle_MA_Thesis Committee Members: Francis Erin Dardis, Thesis Advisor/Co-AdvisorMichael Grant Schmierbach, Thesis Advisor/Co-AdvisorLee Ahern, Thesis Advisor/Co-Advisor