1. The role of motivation affecting the influence of narratives and exemplification in health messages. Open Access Author: Ye, Zhiyao Title: The role of motivation affecting the influence of narratives and exemplification in health messages. Graduate Program: Media Studies Keywords: Strategic CommunicationNarrativesExemplificationMotivationPersuasion File: Download Final_Report_Zhiyao.pdf Committee Members: Fuyuan Shen, Thesis Advisor/Co-Advisor
2. Defender of the weak or renegade of The Wasteland? The effects of virtual moral choice on narrative processing Open Access Author: Ferchaud, Arienne Marie Title: Defender of the weak or renegade of The Wasteland? The effects of virtual moral choice on narrative processing Graduate Program: Media Studies Keywords: moralitychoicenarrativevideo gamesengagementenjoymentappreciation File: Download Ferchaud_Thesis_Complete.pdf Committee Members: Mary Beth Oliver, Thesis Advisor/Co-Advisor
3. BLOGGING BETTY(S): HOW BLOGGERS USED THE ANNIVERSARY OF THE FEMININE MYSTIQUE TO DISCUSS FEMINISM Open Access Author: Brennan, Elizabeth L Title: BLOGGING BETTY(S): HOW BLOGGERS USED THE ANNIVERSARY OF THE FEMININE MYSTIQUE TO DISCUSS FEMINISM Graduate Program: Media Studies Keywords: blogsfeminismThe Feminine Mystiquemixed-methods File: Download Brennan_Thesis_Final.pdf Committee Members: Michelle Rodino Colocino, Thesis Advisor/Co-Advisor
4. consumer Responses to Vice and Virtue Food Advertising: A Comparison Between Organic and Non-organic Products Open Access Author: Mcgroarty, Siobhan Murray Title: consumer Responses to Vice and Virtue Food Advertising: A Comparison Between Organic and Non-organic Products Graduate Program: Media Studies Keywords: vicevirtueorganicmessage framesadvertising File: Download s.mcgroartythesissfinal4.16.2015.pdf Committee Members: George Anghelcev, Thesis Advisor/Co-Advisor
5. Examining Narrative Persuasive Messages for Hybrid Vehicles Open Access Author: Lee, Donghee Title: Examining Narrative Persuasive Messages for Hybrid Vehicles Graduate Program: Media Studies Keywords: Hybrid CarMarketingPersuasionNarrative vs. Statistic File: Download Lee_Donghee_MA_FINAL.pdf Committee Members: Michel M Haigh, Thesis Advisor/Co-Advisor