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Start Over Graduate Program Business Administration Committee Member Duncan King-Hoi Fong Author Last Name Zhang

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Author:: Zhang, Yifan
Title:: MARKETING ANALYTICS MODELS IN THE NEW DATA ERA
Graduate Program:: Business Administration
Keywords:: Marketing Analytics
Market Segmentation
Consumer Decision Process
Optimal Design
Robust Estimation
Decision Aids
File:: Download Dessertation_YifanZhang.pdf
Committee Members:: Duncan King-Hoi Fong, Dissertation Advisor/Co-Advisor
Duncan King-Hoi Fong, Committee Chair/Co-Chair
Arvind Rangaswamy, Committee Chair/Co-Chair
Wayne Desarbo, Committee Member
Murali Haran, Outside Member
Margaret Grace Meloy, Program Head/Chair
Arvind Rangaswamy, Dissertation Advisor/Co-Advisor

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