1. THE ‘ME’ REVOLUTION IN MEDIATED COMMUNICATION: INVESTIGATING THE PSYCHOLOGY OF COSMETIC AND FUNCTIONAL CUSTOMIZATION Open Access Author: Marathe, Sampada Sameer Title: THE ‘ME’ REVOLUTION IN MEDIATED COMMUNICATION: INVESTIGATING THE PSYCHOLOGY OF COSMETIC AND FUNCTIONAL CUSTOMIZATION Graduate Program: Mass Communications Keywords: Cosmetic customizationFunctional customizationSense of controlSense of identityIntrinsic motivationCustomizationAttitude toward portalBehavioral intentionUser experience File: Download Sampada_Marathe_Dissertation_Mass_Comm_2010.pdf Committee Members: S. Shyam Sundar, Dissertation Advisor/Co-AdvisorS. Shyam Sundar, Committee Chair/Co-ChairMary Beth Oliver, Committee MemberFuyuan Shen, Committee MemberMary Beth Rosson, Committee Member
