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Author:

Asmara, Michelle Rose

Title:

Celebrity Endorsements and a New Kind of Product Placement

Graduate Program:

Media Studies

Keywords:

celebrity endorsement
product placement
source characteristics
source credibility
meaning transfer
likability
brand integration

File:

Download ASMARA_Michelle_MA_Thesis

Committee Members:

Francis Erin Dardis, Thesis Advisor/Co-Advisor
Michael Grant Schmierbach, Thesis Advisor/Co-Advisor
Lee Ahern, Thesis Advisor/Co-Advisor