Advertising Recognition and Persuasion in the Context of Sponsored Influencer Content: Effects of Disclosure Prominence, Message Involvement, and Persuasion Knowledge
Fuyuan Shen, Dissertation Advisor/Co-Advisor Fuyuan Shen, Committee Chair/Co-Chair Denise Sevick Bortree, Committee Member Francis Erin Dardis, Committee Member Michael Grant Schmierbach, Outside Member Anthony Olorunnisola, Program Head/Chair
