1. Exploring the disproportionate persuasive impact of melodrama on hostile (vs. favorable) audiences Open Access Author: Ha, Yerheen Title: Exploring the disproportionate persuasive impact of melodrama on hostile (vs. favorable) audiences Graduate Program: Communication Arts and Sciences Keywords: persuasionnarrativenarrative processinghostile audiencesmelodramaresistance File: Download Yerheen_Ha_Dissertation.pdf Committee Members: James P. Dillard, Dissertation Advisor/Co-AdvisorJames P. Dillard, Committee Chair/Co-ChairDenise H. Solomon, Committee MemberLijiang Shen, Committee MemberMary Beth Oliver, Outside Member