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Start Over Committee Member Anthony Olorunnisola Author Last Name Yang Access Level open_access

1. Advertising Recognition and Persuasion in the Context of Sponsored Influencer Content: Effects of Disclosure Prominence, Message Involvement, and Persuasion Knowledge

open_access
Open Access
Author:
Yang, Guolan
Title:
Advertising Recognition and Persuasion in the Context of Sponsored Influencer Content: Effects of Disclosure Prominence, Message Involvement, and Persuasion Knowledge
Graduate Program:
Mass Communications
Keywords:
sponsorship disclosure
persuasion knowledge
involvement
native advertising
advertising recognition
resistance
File:
Download GuolanYang_Dissertation_Final.pdf
Committee Members:
Fuyuan Shen, Dissertation Advisor/Co-Advisor
Fuyuan Shen, Committee Chair/Co-Chair
Denise Sevick Bortree, Committee Member
Francis Erin Dardis, Committee Member
Michael Grant Schmierbach, Outside Member
Anthony Olorunnisola, Program Head/Chair

2. What Messages Help Address Period Poverty? Testing the Effectiveness of Individual and Collective Narratives Combined With Visuals of Menstrual Blood

open_access
Open Access
Author:
Yang, Yin
Title:
What Messages Help Address Period Poverty? Testing the Effectiveness of Individual and Collective Narratives Combined With Visuals of Menstrual Blood
Graduate Program:
Mass Communications (PHD)
Keywords:
Narrative Persuasion
Emotions
Period Poverty
Menstrual Justice
Message Effects
Gender
Health Communication
File:
Download Dissertation_Yin_Yang.pdf
Committee Members:
Anthony Olorunnisola, Program Head/Chair
Jes Matsick, Outside Unit & Field Member
Mary Oliver, Major Field Member
Christofer Skurka, Major Field Member
Jessica Myrick, Chair & Dissertation Advisor