1. “ASK YOUR DOCTOR ABOUT…” GIFTING AND DETAILING: HOW THE PHARMACEUTICAL INDUSTRY HAS INCREASED THE SIDE EFFECTS WHILE JEOPARDIZING PATIENT CARE Open Access Author: Applequist, Janelle Title: “ASK YOUR DOCTOR ABOUT…” GIFTING AND DETAILING: HOW THE PHARMACEUTICAL INDUSTRY HAS INCREASED THE SIDE EFFECTS WHILE JEOPARDIZING PATIENT CARE Graduate Program: Media Studies Keywords: giftingdetailingpharmaceutical sales representativespharmaceuticaldoctor patient relationshippharmaceutical advertisingpatient carequalitative health communication File: Download Thesis.pdf Committee Members: C Michael Elavsky, Thesis Advisor/Co-AdvisorC Michael Elavsky, Thesis Advisor/Co-Advisor