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Start Over Graduate Program Mass Communications Committee Member Michael Grant Schmierbach Author Last Name Kim

1. Are You Genuine or Acting to Appear Moral? An Experiment Applying Attribution Theory to Investigate the Impact of Inspiring UGC Media on Viewers

open_access
Open Access
Author:
Kim, Keun Yeong
Title:
Are You Genuine or Acting to Appear Moral? An Experiment Applying Attribution Theory to Investigate the Impact of Inspiring UGC Media on Viewers
Graduate Program:
Mass Communications
Keywords:
Perceived authenticity
elevation
UGC
Sponsored content
Behavioral intentions to share media
File:
Download Karina_Dissertation_Submitted_Revised_July_29.pdf
Committee Members:
Mary Beth Oliver, Dissertation Advisor/Co-Advisor
Mary Beth Oliver, Committee Chair/Co-Chair
Michael Grant Schmierbach, Committee Chair/Co-Chair
S. Shyam Sundar, Committee Member
Matthew Paul Mcallister, Committee Member

2. ALEXA, WHO TOLD YOU THIS? EXAMINING HOW MEDIA PLATFORM AND SOURCE TAILORING AFFECT USERS’ PERCEPTIONS OF INFORMATION DELIVERED BY A VIRTUAL ASSISTANT

open_access
Open Access
Author:
Kim, Jinyoung
Title:
ALEXA, WHO TOLD YOU THIS? EXAMINING HOW MEDIA PLATFORM AND SOURCE TAILORING AFFECT USERS’ PERCEPTIONS OF INFORMATION DELIVERED BY A VIRTUAL ASSISTANT
Graduate Program:
Mass Communications
Keywords:
Alexa
information credibility
source tailoring
customization
virtual assistant
media platform
File:
Download Revised_Doctoral_Dissertation_Jinyoung_Kim__Summer_2018_.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Michael Grant Schmierbach, Committee Member
Mary Beth Rosson, Outside Member