Do Media Portrayals of Affluence Foster Feelings of Relative Deprivation? Exploring a Path Model of Social Comparison and Materialism on Television Viewers' Life Dissatisfaction
Bu Zhong, Dissertation Advisor/Co-Advisor Bu Zhong, Committee Chair/Co-Chair S. Shyam Sundar, Committee Member Fuyuan Shen, Committee Member Xiaoyue Niu, Outside Member
Mary Beth Oliver, Dissertation Advisor/Co-Advisor Mary Beth Oliver, Committee Chair/Co-Chair Fuyuan Shen, Committee Member S. Shyam Sundar, Committee Member James Dillard, Outside Member
Advertising Recognition and Persuasion in the Context of Sponsored Influencer Content: Effects of Disclosure Prominence, Message Involvement, and Persuasion Knowledge
Fuyuan Shen, Dissertation Advisor/Co-Advisor Fuyuan Shen, Committee Chair/Co-Chair Denise Sevick Bortree, Committee Member Francis Erin Dardis, Committee Member Michael Grant Schmierbach, Outside Member Anthony Olorunnisola, Program Head/Chair