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Author:

Ogden, Justin Mark

Title:

Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore

Graduate Program:

Industrial Relations and Human Resources

Keywords:

ethical consumerism
fair trade
Alta Gracia
living wage
globalization
consumer behavior
marketing
advertising

File:

Download Ogden_Justin_Assessing_the_Myth_of_the_Ethical_Consumer.pdf

Committee Members:

Mark Sebastian Anner, Thesis Advisor/Co-Advisor
Xiangmin Liu, Thesis Advisor/Co-Advisor
Lisa Elizabeth Bolton, Thesis Advisor/Co-Advisor

Author:

Behnken, Dawn Ziegerer

Title:

Country Music is Cool: Advertising, Symbolic Excludivores and Musical Omnivores.

Graduate Program:

Media Studies

Keywords:

country
music
advertising
cool
coolness
omnivorousness
television
genre
indie
hip hop
trendy
friendly
country music

File:

Download Dawn_Ziegerer_Behnken_Thesis.pdf

Committee Members:

Francis Erin Dardis, Thesis Advisor/Co-Advisor

Author:

Ruben, Rachel Aliza

Title:

Exploring an underdog cause: What hinders or motivates participatory behavior in animal advocacy

Graduate Program:

Mass Communications

Keywords:

animal
advocacy
motivation
participation
activism
advertising

File:

Download Dissertation-_Final.pdf

Committee Members:

Denise Sevick Bortree, Dissertation Advisor/Co-Advisor
Marie Hardin, Committee Chair/Co-Chair
Colleen Connolly Ahern, Committee Member
Michelle E Day, Committee Member

Author:

Ruiz, Jessica

Title:

Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer

Graduate Program:

Media Studies

Keywords:

psychological distance
social distance
temporal distance
persuasion
construal level theory
advertising

File:

Download Ruiz_-_Thesis.pdf

Committee Members:

Fuyuan Shen, Thesis Advisor/Co-Advisor
Lee Ahern, Thesis Advisor/Co-Advisor
Francis Erin Dardis, Thesis Advisor/Co-Advisor