1. TO TWEET OR TO RETWEET? THAT IS THE QUESTION FOR DOCTORS ON MICROBLOGS Open Access Author: Lee, Ji Young Title: TO TWEET OR TO RETWEET? THAT IS THE QUESTION FOR DOCTORS ON MICROBLOGS Graduate Program: Media Studies Keywords: bandwagonauthorityhealth communicationTwittersource proximity File: Download Ji_Young_Lee_Final_draft.pdf Committee Members: S Shyam, Sundar, Thesis Advisor/Co-AdvisorS. Shyam Sundar, Thesis Advisor/Co-Advisor
2. PSYCHOLOGICAL EFFECTS OF CULTURE ON AESTHETIC MOTIVATION FOR COSMETIC CUSTOMIZATION OF MOBILE PHONES Open Access Author: Lee, Seoyeon Title: PSYCHOLOGICAL EFFECTS OF CULTURE ON AESTHETIC MOTIVATION FOR COSMETIC CUSTOMIZATION OF MOBILE PHONES Graduate Program: Media Studies Keywords: Media PsychologyCustomizationCultureMobile Phone File: Download Seoyeon_Lee__Thesis__FINAL.pdf Committee Members: S. Shyam Sundar, Thesis Advisor/Co-AdvisorS. Shyam Sundar, Thesis Advisor/Co-Advisor
3. Examining Narrative Persuasive Messages for Hybrid Vehicles Open Access Author: Lee, Donghee Title: Examining Narrative Persuasive Messages for Hybrid Vehicles Graduate Program: Media Studies Keywords: Hybrid CarMarketingPersuasionNarrative vs. Statistic File: Download Lee_Donghee_MA_FINAL.pdf Committee Members: Michel M Haigh, Thesis Advisor/Co-Advisor