1. Celebrity Endorsements and a New Kind of Product Placement Open Access Author: Asmara, Michelle Rose Title: Celebrity Endorsements and a New Kind of Product Placement Graduate Program: Media Studies Keywords: celebrity endorsementproduct placementsource characteristicssource credibilitymeaning transferlikabilitybrand integration File: Download ASMARA_Michelle_MA_Thesis Committee Members: Francis Erin Dardis, Thesis Advisor/Co-AdvisorMichael Grant Schmierbach, Thesis Advisor/Co-AdvisorLee Ahern, Thesis Advisor/Co-Advisor
2. Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer Open Access Author: Ruiz, Jessica Title: Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer Graduate Program: Media Studies Keywords: psychological distancesocial distancetemporal distancepersuasionconstrual level theoryadvertising File: Download Ruiz_-_Thesis.pdf Committee Members: Fuyuan Shen, Thesis Advisor/Co-AdvisorLee Ahern, Thesis Advisor/Co-AdvisorFrancis Erin Dardis, Thesis Advisor/Co-Advisor
