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Start Over Degree MA Year 2015 Keyword Persuasion

1. The role of motivation affecting the influence of narratives and exemplification in health messages.

open_access

Open Access

Author:: Ye, Zhiyao
Title:: The role of motivation affecting the influence of narratives and exemplification in health messages.
Graduate Program:: Media Studies
Keywords:: Strategic Communication
Narratives
Exemplification
Motivation
Persuasion
File:: Download Final_Report_Zhiyao.pdf
Committee Members:: Fuyuan Shen, Thesis Advisor/Co-Advisor

2. Examining Narrative Persuasive Messages for Hybrid Vehicles

open_access

Open Access

Author:: Lee, Donghee
Title:: Examining Narrative Persuasive Messages for Hybrid Vehicles
Graduate Program:: Media Studies
Keywords:: Hybrid Car
Marketing
Persuasion
Narrative vs. Statistic
File:: Download Lee_Donghee_MA_FINAL.pdf
Committee Members:: Michel M Haigh, Thesis Advisor/Co-Advisor