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Start Over Graduate Program Mass Communications Committee Member Mary Beth Rosson Keyword Interactivity

1. Big Data or Small Stories? Exemplification and Interactivity Effects on Shaping Perception and Attitude of Social Issues

open_access
Open Access
Author:
Jia, Haiyan
Title:
Big Data or Small Stories? Exemplification and Interactivity Effects on Shaping Perception and Attitude of Social Issues
Graduate Program:
Mass Communications
Keywords:
Interactivity
exemplification theory
interactive visualization
baserate information
big data
user engagement
vividness
File:
Download Haiyan_Jia-Dissertation-Final.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Michael Grant Schmierbach, Committee Member
Mary Beth Rosson, Committee Member

2. I Text therefore I Am: Message Interactivity vs. Message Exchange in Addictive Use of Instant Messaging

open_access
Open Access
Author:
Wu, Mu
Title:
I Text therefore I Am: Message Interactivity vs. Message Exchange in Addictive Use of Instant Messaging
Graduate Program:
Mass Communications
Keywords:
Instant messaging
Interactivity
Media habit
Message contingency
Message exchange
Texting addiction
Mobile phone
File:
Download Dissertation_Mu_Wu_Final.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Mary Beth Rosson, Committee Member
Michael Grant Schmierbach, Outside Member