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Start Over Graduate Program Mass Communications Committee Member Mary Beth Oliver Committee Member Mary Beth Rosson

1. THE ‘ME’ REVOLUTION IN MEDIATED COMMUNICATION: INVESTIGATING THE PSYCHOLOGY OF COSMETIC AND FUNCTIONAL CUSTOMIZATION

open_access
Open Access
Author:
Marathe, Sampada Sameer
Title:
THE ‘ME’ REVOLUTION IN MEDIATED COMMUNICATION: INVESTIGATING THE PSYCHOLOGY OF COSMETIC AND FUNCTIONAL CUSTOMIZATION
Graduate Program:
Mass Communications
Keywords:
Cosmetic customization
Functional customization
Sense of control
Sense of identity
Intrinsic motivation
Customization
Attitude toward portal
Behavioral intention
User experience
File:
Download Sampada_Marathe_Dissertation_Mass_Comm_2010.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Fuyuan Shen, Committee Member
Mary Beth Rosson, Committee Member

2. Big Data or Small Stories? Exemplification and Interactivity Effects on Shaping Perception and Attitude of Social Issues

open_access
Open Access
Author:
Jia, Haiyan
Title:
Big Data or Small Stories? Exemplification and Interactivity Effects on Shaping Perception and Attitude of Social Issues
Graduate Program:
Mass Communications
Keywords:
Interactivity
exemplification theory
interactive visualization
baserate information
big data
user engagement
vividness
File:
Download Haiyan_Jia-Dissertation-Final.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Michael Grant Schmierbach, Committee Member
Mary Beth Rosson, Committee Member

3. Senior Citizens’ Interactions on Facebook: The Effects of Social Networking Affordances on Psychological Well-being

open_access
Open Access
Author:
Jung, Eun Hwa
Title:
Senior Citizens’ Interactions on Facebook: The Effects of Social Networking Affordances on Psychological Well-being
Graduate Program:
Mass Communications
Keywords:
senior citizens
Facebook
technological affordances
uses and gratifications
self-determination
well-being
File:
Download Final_Dissertation_Draft_Eun_Hwa_Jung.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Fuyuan Shen, Committee Member
Mary Beth Rosson, Committee Member

4. I Text therefore I Am: Message Interactivity vs. Message Exchange in Addictive Use of Instant Messaging

open_access
Open Access
Author:
Wu, Mu
Title:
I Text therefore I Am: Message Interactivity vs. Message Exchange in Addictive Use of Instant Messaging
Graduate Program:
Mass Communications
Keywords:
Instant messaging
Interactivity
Media habit
Message contingency
Message exchange
Texting addiction
Mobile phone
File:
Download Dissertation_Mu_Wu_Final.pdf
Committee Members:
S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Mary Beth Rosson, Committee Member
Michael Grant Schmierbach, Outside Member