1. THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS Open Access Author: Johnson, Curtis J.T. Title: THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS Graduate Program: Media Studies Keywords: attitude toward the modelatttitude toward the adracial identificationracial identitymasculinityadvertisingperceived masculinityself-identificationself-image congruitypurchase intention File: Download Curtis_Johnson_Thesis_December_2008.pdf Committee Members: Francis Erin Dardis, Thesis Advisor/Co-AdvisorFrancis Erin Dardis, Thesis Advisor/Co-Advisor
