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Start Over Degree MA Keyword atttitude toward the ad Author Last Name Johnson

1. THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS

open_access
Open Access
Author:
Johnson, Curtis J.T.
Title:
THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS
Graduate Program:
Media Studies
Keywords:
attitude toward the model
atttitude toward the ad
racial identification
racial identity
masculinity
advertising
perceived masculinity
self-identification
self-image congruity
purchase intention
File:
Download Curtis_Johnson_Thesis_December_2008.pdf
Committee Members:
Francis Erin Dardis, Thesis Advisor/Co-Advisor
Francis Erin Dardis, Thesis Advisor/Co-Advisor