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Start Over Graduate Program Hotel, Restaurant, and Institutional Management

42. Choosing Where To Eat Versus What To Eat: the Effects Of Choice Order And Construal Level

open_access
Open Access
Author:
Kwon, Eunjin
Title:
Choosing Where To Eat Versus What To Eat: the Effects Of Choice Order And Construal Level
Graduate Program:
Hotel, Restaurant, and Institutional Management
Keywords:
choice
construal level
consumer behavior
restaurant
menu
File:
Download Kwon_Dissertation_Final_4_18.pdf
Committee Members:
Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
Michael J Tews Jr., Committee Member
Deborah Lee Kerstetter, Committee Member
Karen Page Winterich, Committee Member

43. Touch vs. Tech in Service Encounters

open_access
Open Access
Author:
Fan, Alei
Title:
Touch vs. Tech in Service Encounters
Graduate Program:
Hotel, Restaurant, and Institutional Management
Keywords:
Service encounter management
consumer behaviour
service technology
customer-company relationship
service guarantee
File:
Download PhD_Dissertation_-_Alei_Fan.pdf
Committee Members:
Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
David Allen Cranage, Committee Member
Lisa Elizabeth Bolton, Committee Member

44. Advertising painful yet pleasurable experiences: The interaction of hedonic frame and regulatory focus

open_access
Open Access
Author:
Liu, Qing
Title:
Advertising painful yet pleasurable experiences: The interaction of hedonic frame and regulatory focus
Graduate Program:
Hotel, Restaurant, and Institutional Management
Keywords:
Hospitality Management
Marketing
Advertising
Consumer Behavior
Regulatory Focus
Hedonic Consumption
File:
Download Liu_Dissertation.pdf
Committee Members:
Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
David Allen Cranage, Committee Member
Lisa Elizabeth Bolton, Committee Member

45. ACCESS TO CAPITAL OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE BRAZILIAN SERVICE SECTOR

open_access
Open Access
Author:
Da Motta, Victor Eduardo
Title:
ACCESS TO CAPITAL OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE BRAZILIAN SERVICE SECTOR
Graduate Program:
Hotel, Restaurant, and Institutional Management
Keywords:
Access to Capital
Lending Technologies
Small and Medium-Sized Enterprises
Hospitality Industry
Brazil
File:
Download Dissertation_Final_Updated.pdf
Committee Members:
Amit Sharma, Dissertation Advisor/Co-Advisor
Amit Sharma, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
Seoki Lee, Committee Member
Theodore Roberts Alter, Outside Member
Matthew Logan Reimherr, Special Member

46. FRANCHISING AND THE DYNAMICS OF COMPETITION IN THE SERVICE INDUSTRY

open_access
Open Access
Author:
Sun, Kyung-A
Title:
FRANCHISING AND THE DYNAMICS OF COMPETITION IN THE SERVICE INDUSTRY
Graduate Program:
Hotel, Restaurant, and Institutional Management
Keywords:
franchising
competition
service industry
hospitality industry
File:
Download K.-A._Sun_Dissertation_submit_reviewed.pdf
Committee Members:
Seoki Lee, Dissertation Advisor/Co-Advisor
Seoki Lee, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
Amit Sharma, Committee Member
Wenpin Tsai, Outside Member