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Author:

Marcinkevage, Carrie

Title:

Critical Success Factors of Constituent Relationship Management (CRM) Strategy in a Higher Education Institution

Graduate Program:

Workforce Education and Development

Keywords:

action research
appreciative inquiry
boundary permeability
boundary theory
critical success factors
CRM
constituent relationship management
customer relationship management
higher education
organizational boundaries
action research
appreciative inquiry
boundary permeability
boundary theory
critical success factors
CRM
constituent relationship management
customer relationship management
higher education

File:

Download Higher_Ed_CRM-Marcinkevage.pdf

Committee Members:

William J Rothwell, Dissertation Advisor/Co-Advisor
William J Rothwell, Committee Chair/Co-Chair
Wesley Edward Donahue, Committee Member
Glen Kreiner, Committee Member
Brian Harold Cameron, Outside Member
Susan Mary Land, Program Head/Chair