1. INVESTIGATING CONSUMER EMBARRASSMENT IN SERVICE INTERACTIONS Open Access Author: Wu, Luorong Title: INVESTIGATING CONSUMER EMBARRASSMENT IN SERVICE INTERACTIONS Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: fellow customersembarrassmentservice interactionscustomer mishapservice script File: Download lzw136.pdf Committee Members: Anna S Mattila, Thesis Advisor/Co-AdvisorAnna S Mattila, Thesis Advisor/Co-Advisor
2. Multisensory Information And Targeted Online Advertising: a Mental Imagery Approach Open Access Author: Wu, Luorong Title: Multisensory Information And Targeted Online Advertising: a Mental Imagery Approach Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: multisensory imagerytargeted advertisinghospitality marketing File: Download Wu_Final.pdf Committee Members: Anna S Mattila, Dissertation Advisor/Co-AdvisorAnna S Mattila, Committee Chair/Co-ChairHubert Van Hoof, Committee MemberDavid Allen Cranage, Committee MemberLisa Elizabeth Bolton, Committee Member
