eTD Explore

Start Over Committee Member Anna S Mattila Committee Member Lisa Elizabeth Bolton Author Last Name Wu

Open Access

Author:: Wu, Luorong
Title:: Multisensory Information And Targeted Online Advertising: a Mental Imagery Approach
Graduate Program:: Hotel, Restaurant, and Institutional Management
Keywords:: multisensory imagery
targeted advertising
hospitality marketing
File:: Download Wu_Final.pdf
Committee Members:: Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
David Allen Cranage, Committee Member
Lisa Elizabeth Bolton, Committee Member

Search