1. Mass-Minded Systems: American Architecture and the Rise of Social Media Open Access Author: Longenbach, Adam John Title: Mass-Minded Systems: American Architecture and the Rise of Social Media Graduate Program: Architecture Keywords: FacebookMass MarketingMass ProductionAmerican ArchitectureSocial MediaMass MediaTwitterPeriodization File: Download Adam_Longenbach_Masters_Thesis.pdf Committee Members: Darla V Lindberg, Thesis Advisor/Co-AdvisorDarla V Lindberg, Thesis Advisor/Co-Advisor