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Author:

Zhang, Lu

Title:

MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

Search Engine
Brand relationship
Brand knowledge
Performance perception

File:

Download thesis-lu_final.pdf

Committee Members:

Anna S Mattila, Thesis Advisor/Co-Advisor
Bernard James Jansen, Thesis Advisor/Co-Advisor

Author:

Zhang, Lu

Title:

Decipher the menu: The impact of language barriers on decision-making

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

Language barrier
preference fluency
power
and choice

File:

Download 1-Dissertation_Lu_final_version.pdf

Committee Members:

Anna S Mattila, Dissertation Advisor/Co-Advisor
David Allen Cranage, Committee Member
Hubert Van Hoof, Committee Member
Margaret Grace Meloy, Committee Member
Yu Zhang, Committee Member