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Author:

Liu, Qing

Title:

The impact of message framing on consumer attitude and behavioral intention toward HACCP implementation in foodservice businesses

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

HACCP
Attribute framing
Goal framing
Involvement

File:

Download Stephanie_Qing_Liu_master_thesis.pdf

Committee Members:

Amit Sharma, Thesis Advisor/Co-Advisor