1. THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS Open Access Author: Johnson, Curtis J.T. Title: THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS Graduate Program: Media Studies Keywords: attitude toward the modelatttitude toward the adracial identificationracial identitymasculinityadvertisingperceived masculinityself-identificationself-image congruitypurchase intention File: Download Curtis_Johnson_Thesis_December_2008.pdf Committee Members: Francis Erin Dardis, Thesis Advisor/Co-AdvisorFrancis Erin Dardis, Thesis Advisor/Co-Advisor
2. Country Music is Cool: Advertising, Symbolic Excludivores and Musical Omnivores. Open Access Author: Behnken, Dawn Ziegerer Title: Country Music is Cool: Advertising, Symbolic Excludivores and Musical Omnivores. Graduate Program: Media Studies Keywords: countrymusicadvertisingcoolcoolnessomnivorousnesstelevisiongenreindiehip hoptrendyfriendlycountry music File: Download Dawn_Ziegerer_Behnken_Thesis.pdf Committee Members: Francis Erin Dardis, Thesis Advisor/Co-Advisor
3. Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer Open Access Author: Ruiz, Jessica Title: Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer Graduate Program: Media Studies Keywords: psychological distancesocial distancetemporal distancepersuasionconstrual level theoryadvertising File: Download Ruiz_-_Thesis.pdf Committee Members: Fuyuan Shen, Thesis Advisor/Co-AdvisorLee Ahern, Thesis Advisor/Co-AdvisorFrancis Erin Dardis, Thesis Advisor/Co-Advisor
4. Smartphones, applications and society Open Access Author: Winiarski, Kristin Marie Title: Smartphones, applications and society Graduate Program: Communication Arts and Sciences Keywords: smartphonestechnology acceptance modelextended technology acceptance modeladvertisingapplicationswillingness to pay File: Download Final_Thesis_.pdf Committee Members: Colleen Connolly Ahern, Thesis Advisor/Co-Advisor
5. consumer Responses to Vice and Virtue Food Advertising: A Comparison Between Organic and Non-organic Products Open Access Author: Mcgroarty, Siobhan Murray Title: consumer Responses to Vice and Virtue Food Advertising: A Comparison Between Organic and Non-organic Products Graduate Program: Media Studies Keywords: vicevirtueorganicmessage framesadvertising File: Download s.mcgroartythesissfinal4.16.2015.pdf Committee Members: George Anghelcev, Thesis Advisor/Co-Advisor
