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Open Access

Author:: Chen, Tsai-Wei
Title:: CAN OVERT PERSONALIZATION AND TRANSPARENCY ENHANCE USER EXPERIENCE OF PERSONALIZED MOBILE SERVICES?
Graduate Program:: Media Studies
Keywords:: Personalized mobile application
user experience
information transparency
overt personalization
power usage
File:: Download Tsai-Wei_thesis_final.pdf
Committee Members:: S. Shyam Sundar, Thesis Advisor/Co-Advisor

Open Access

Author:: Yang, Fan
Title:: EXCHANGING SOCIAL SUPPORT ONLINE: DECODING MOTIVATING FACTORS FOR PROMOTING SOCIAL SUPPORT IN A VIRTUAL COMMUNITY OF IBS PATIENTS
Graduate Program:: Mass Communications
Keywords:: Online forum
social support
IBS
social network analysis
File:: Download Fan_Yang_Dissertation_Final.pdf
Committee Members:: Bu Zhong, Dissertation Advisor/Co-Advisor
Bu Zhong, Committee Chair/Co-Chair
S. Shyam Sundar, Committee Member
Fuyuan Shen, Committee Member
Xiaoyue Niu, Outside Member

Open Access

Author:: Li, Ruobing
Title:: CAN INTERACTIVE MEDIA ATTENUATE PSYCHOLOGICAL REACTANCE? A STUDY OF THE ROLE PLAYED BY USER COMMENTING AND AUDIENCE METRICS IN PROMOTING PERSUASION
Graduate Program:: Mass Communications
Keywords:: Psychological Reactance
agency
persuasion
bandwagon cue
File:: Download Dissertation_to_be_submitted_Li.pdf
Committee Members:: S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Mary Beth Oliver, Committee Member
James Dillard, Outside Member

Open Access

Author:: Yang, Chun
Title:: THE IMPACT OF DISGUST ON THREAT APPEALS: ENHANCEMENT OR ATTENUATION OF PERSUASION?
Graduate Program:: Mass Communications
Keywords:: Threat appeal
Disgust
Fear
Persuasion
File:: Download Yang__Chun_dissertation_for_eTD.pdf
Committee Members:: Mary Beth Oliver, Dissertation Advisor/Co-Advisor
Mary Beth Oliver, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
S. Shyam Sundar, Committee Member
James Dillard, Outside Member

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