1. The impact of message framing on consumer attitude and behavioral intention toward HACCP implementation in foodservice businesses Open Access Author: Liu, Qing Title: The impact of message framing on consumer attitude and behavioral intention toward HACCP implementation in foodservice businesses Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: HACCPAttribute framingGoal framingInvolvement File: Download Stephanie_Qing_Liu_master_thesis.pdf Committee Members: Amit Sharma, Thesis Advisor/Co-Advisor
