1. A New Class Of Bayesian Segmentation Methods For Deriving Heterogeneous Key Drivers Of Service Quality Evaluations Open Access Author: Kim, Sunghoon Title: A New Class Of Bayesian Segmentation Methods For Deriving Heterogeneous Key Drivers Of Service Quality Evaluations Graduate Program: Business Administration Keywords: Bayesian RegressionMarket SegmentationVariable SelectionManagerial ConstraintsFinite Mixture ModelsHeterogeneity File: Download DissertationFinal_Sunghoon.pdf Committee Members: Wayne Desarbo, Dissertation Advisor/Co-AdvisorDuncan Fong, Committee Chair/Co-ChairDennis Kon Jin Lin, Committee MemberMurali Haran, Special MemberJohann Baumgartner, Committee Member
2. A Factorial Hidden Markov Model for Modeling Dynamics in Intrinsic Preferences Open Access Author: Kani, Amirali Title: A Factorial Hidden Markov Model for Modeling Dynamics in Intrinsic Preferences Graduate Program: Statistics Keywords: Dynamic ModelsHidden Markov ModelsBrand ChoiceMarket Segmentation File: Download AmiraliKani-MasterThesis.pdf Committee Members: David Hunter, Thesis Advisor/Co-Advisor
3. MARKETING ANALYTICS MODELS IN THE NEW DATA ERA Open Access Author: Zhang, Yifan Title: MARKETING ANALYTICS MODELS IN THE NEW DATA ERA Graduate Program: Business Administration Keywords: Marketing AnalyticsMarket SegmentationConsumer Decision ProcessOptimal DesignRobust EstimationDecision Aids File: Download Dessertation_YifanZhang.pdf Committee Members: Duncan King-Hoi Fong, Dissertation Advisor/Co-AdvisorDuncan King-Hoi Fong, Committee Chair/Co-ChairArvind Rangaswamy, Committee Chair/Co-ChairWayne Desarbo, Committee MemberMurali Haran, Outside MemberMargaret Grace Meloy, Program Head/ChairArvind Rangaswamy, Dissertation Advisor/Co-Advisor
